How Many Paragraphs In An Essay?

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Essay Writing Service Hire An Online Essay Writer 24

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Customer Relationship Management Term Paper Assignment - 1925 Words

Customer Relationship Management Term Paper Assignment (Term Paper Sample) Content: CUSTOMER RELATIONSHIP MANAGEMENTStudents NameCode + Course NameProfessors NameUniversity NameCity, StateDateContentsTOC \o "1-3" \h \z \u Executive summary PAGEREF _Toc459830470 \h 31.0 Introduction PAGEREF _Toc459830471 \h 42.0 Description of CRM PAGEREF _Toc459830472 \h 42.1 How CRM fits in enterprise systems (ES) PAGEREF _Toc459830473 \h 53.0 Processes within CRM PAGEREF _Toc459830474 \h 63.1 Sales force automation PAGEREF _Toc459830475 \h 63.2 The marketing automation process PAGEREF _Toc459830476 \h 73.3 Service automation process PAGEREF _Toc459830477 \h 74.0 Analyzing Plexipaves CRM strategy PAGEREF _Toc459830478 \h 85.0 Analyzing McGraw-Hill/Siebel-hosted CRM application PAGEREF _Toc459830479 \h 96.0 Recommendations PAGEREF _Toc459830480 \h 107.0 Conclusion PAGEREF _Toc459830481 \h 11Bibliography PAGEREF _Toc459830482 \h 12Executive summaryCustomer management has become an integral part of every business. Today, business owners strive to understand the needs o f customers after which products and services matching the preferences are developed. However, these activities may not amount to anything valuable if the information collected is not well stored. Again, the storage of information is not enough; the retrieval has to be seamless as well. In essence, the development of a customer relationship management (CRM) strategy has to consider other factors such as the environment of the business. The analysis of the Plexipave Company reveals that the company did not have an effective CRM strategy since the information was not integrated. Additionally, the CRM systems were not user-friendly.1.0 IntroductionIn every business, clients are the most integral part for without them an organization cannot achieve its objectives. In a bid to ensure clients needs are met, most organizations craft various customer relationship management (CRM) strategies. Briefly, CRM refers to the tactics, practices, and technologies employed by businesses to analyze an d manage customer data and interactions throughout their lifecycle. If the CRM is not well crafted, its effectiveness will be limited and culminate in the loss of customers. However, such eventualities are preventable with a well-developed CRM system. In this assignment, the case study of Plexipave will be analyzed where its CRM will be assessed after which relevant recommendations will be highlighted. Furthermore, the paper will also describe the different processes found in a CRM.2.0 Description of CRMAs indicated, CRM helps in the analysis and management of customer information and relationships throughout the cycle. In every company the CRM systems are developed primarily to integrate and automate marketing, subsequent sales, and customer support. The CRM utilizes technology and human resource in gaining insight into consumer behaviors and their value to the business. An effective CRM culminates in improved services and business-customer relationship. Additionally, the cross-se lling of products becomes more effective; call centers become more efficient, marketing and sales processes are simplified and companies offer only the products that fit customers preference (Ranjan 2010; Blumberg 2016). Subsequently, businesses achieve higher revenues since they understand the customers needs and strive to achieve the same.Besides the customers, an effective CRM impacts even the employees with crucial knowledge about the customers. Gautam (2011) asserted that a CRM helps workers to understand customer preferences after which they strive to satisfy them. Also, an effective CRM strategy ought to ensure that the collection of customer data occurs across all the platforms. For instance, telephones, company websites, social media, emails, and lives chats are some of the platforms from which customer information and preferences could be gathered (Low and Anshari 2013). A CRM will be lacking if it does not have the three major elements: sales force automation, campaign m anagement, and customer service. According to Goldsmith (2010), customer service represents all the systems and processes that enable companies to sell products or services to its clientele.For CRM to be effective, each customer interaction ought to be recorded and stored in a system where it can be easily retrieved to understand or improve customer experience. Similarly, the sale force automation requires the recording of each contact with the clients. The campaign management is geared toward winning new clients to the business. The sales teams record and store their interaction with the customers with an aim of understanding their needs but with an ultimate goal of winning them. Essentially, the CRM systems are developed with a sole objective of strengthening business relationships with its clientele, driving sales growth, and to help in customer-retention.2.1 How CRM fits in enterprise systems (ES)The enterprise systems (ES) refer to large-scale applications that essential to bus iness. Typically, ES help in business processes, data analytics, reporting, and the flow of information. In light of the above description, the CRM fits in the ES since it is focused on the recording of information, data analysis, and the flow of information. In the business world, CRM is one of the enterprise systems, only that its main focus is the clients. The rest include the enterprise resource planning (ERP) and enterprise planning systems (EPS). The latter focuses on the internal and external factors faced by an enterprise while the former helps in providing an integrated view of business processes (Motiwalla and Thompson 2012).Just as the other two systems are concerned with data collection and management for use in other business processes, so is the CRM. While the EPS collects data about the internal and external factors affecting a business, the CRMs data collection is focused on the customer. Since ES systems are used in the gathering and analysis of all data that could help an enterprise, the CRM perfectly fits in the same. That is to say, the CRM is part of the ES for without it no meaningful customer information will be available. The essence of CRM is so critical that businesses would not know the customer trends and buying decisions.3.0 Processes within CRMAs already indicated, the CRM is solely customer-oriented, and all actions and decisions are made to boost the business-customer relationship. Thus, three major processes are incorporated in the CRM strategy including service automation, sales force, and marketing automation. The three processes are implemented through collaborative, operation, and analytical methods. Each of these processes seeks to achieve the overall objective of strong customer relationship, though the exact activities might differ. The following section elaborates each of the three processes of the CRM.3.1 Sales force automationThe sales force automation enters contact information and strives to convert a prospective b uyer into an actual client. It achieves the objective by analyzing the prospective history and behaviors. Furthermore, the sales force automation (SFA) is critical in automating the business tasks related to sales such as order processing, order tracking, and inventory management (Chang, Wong and Fang, 2014). Also, the SFA is essential in customer contact management and information sharing. Besides, it is integral to employee performance evaluation and sales forecast analysis. According to Kumar (2010), a company with an effective CRM ought to understand its current clients and accurately predict its future prospects judging by the information in the SFA. Moreover, the analyzed consumer behavior helps in predicting their future trends and assist executives in decision-making.3.2 The marketing automation processThe marketing automation eases the marketing process with an aim of achieving effectiveness and efficiency. Without marketing automation, the implementing CRM would be somewh at tedious as it would require manual approach. However, the marketing automation ensures that systems are working efficiently. Typically, it helps in the definition, segmentation, scheduling, and tacking of all the marketing campaigns. In essence, the marketing automation seeks to turn a sales lead into a client. Often, companies use the collaborative approach to ensure the effectiveness of the process. The collaboration incorporates the external stakeholders to share client information throughout the organization (Lambert 2009; La and Yi 2015). Stakeholder such as a vendors, distributors, and suppliers are critical in this approach as the collected information helps in understanding customer behaviors, trends, and interests.3.3 Service automation processAs for the service automation, it focuses on the customer service technologies whereby clients are supported through various channels including emails, phones, and other methods. It is one of the processes that take the analytical approach to work effectively. For instance, service automation analyzes the clients data that has been collected through various channels and presents the same to managers who subsequently make informed decisions (Fan and Ku 2009). Often, analytical systems employ correlation, pattern recognition, and data mining techniques to analyze customers (Kumar 2010). In essence, the three CRM processes could be said to serve unique areas but with the goal of strengthening the entire process. Service automation is concerned with performance measurement; marketing automation is about creating customer value while SFA is essential information management.4.0 Analyzing Plexipaves CRM strategyIn lig...

Themes, Motifs and Symbols in Oscar Wilde’s the Picture of...

Themes, motifs and symbols in Oscar Wilde’s The Picture of Dorian Gray The only published novel by Oscar Wilde, which appeared in Lippincott’s Monthly Magazine in 1890, was seen as immoral and scandalous, so the editors of the magazine censored about five hundred words without Wilde’s knowledge. Even with that, the novel was not received very well. Disappointed with this, Wilde revised his novel, added a preface, where he explains his philosophy of art, and six new chapters. Since Wilde was devoted to aestheticism, he believed that art had no purpose, nor moral nor political, because art is beautiful and therefore has worth. His attitude was revolutionary, since Victorian England believed that art could be used for social education and†¦show more content†¦For a period of time, Dorian has only one goal in life, and lives according to it, not paying attention to his conscience, and that goal is only pleasure. On the other hand, Dorian’s portrait represents his conscience and haunts him. The portrait knows his crimes, it rem inds Dorian of the cruelty he has shown towards Sybil Vane, and the murder of Basil Hallward. Another motif which plays a large role in Oscar Wilde’s novel is the homoerotic bond between men. Basil’s portrait of Dorian develops from his adoration of Dorian’s beauty, and Lord Henry has a strong desire to seduce Dorian. This relationship between men represents aesthetic values that Wilde was fighting for, because it brought him back to antique times, when youth and beauty was appreciated most, and it was fundamental in society and often expressed through a relationship between two men. Since Wilde was a homosexual himself, living in an intolerant society, fighting for this philosophy was his way of justifying his lifestyle. He thought homosexuality was a sign of refined culture and not a sin. He thought that a relationship between an elder and a younger man resembled the tradition of Plato, Michelangelo and Shakespeare. The use of the white colour can represent Dorian’s transition from the figure of innocence to the figure of degradation. White usually implies innocence and blankness, and it is true in the case when the readers are first introduced withShow MoreRelatedThe Theme of Decadence in the Picture of Dorian Grey by Oscar Wilde1553 Words   |  7 PagesThe theme of decadence in The Picture of Dorian Grey by Oscar Wilde Staring from the definition found in the dictionary, the decadence is a literary movement especially of late 19th-century France and England characterized by refined aestheticism, artifice, and the quest for new sensations. [1] In decadence, important is not necessarily what is seen, but the hermeneutics: what man feels when he sees the creative result of this feeling. It is the current that requires a co-operationRead MoreHomosexuality in Victorian Literature Essay1847 Words   |  8 Pagesmodesty and propriety meant that there were few ways in which sexuality could be discussed openly in a social setting. Gothic narrative served as an outlet. In Victorian Supernatural fiction, the anxieties surrounding homosexuality is a very prominent theme. However, due to the cultural status of homosexuality as taboo, the subject is heavily veiled in literature. In John Mead Faulkners `The Lost Stradivarius, the story appears to be about a young mans obsession with a wonderful musical instrumentRead MoreA Streetcar Named Desire: the Importance of Being Earnest9437 Words   |  38 PagesThe Importance of being earnest Themes Themes are the fundamental and often universal ideas explored in a literary work. The Nature of Marriage Marriage is of paramount importance in The Importance of Being Earnest, both as a primary force motivating the plot and as a subject for philosophical speculation and debate. The question of the nature of marriage appears for the first time in the opening dialogue between Algernon and his butler, Lane, and from this point on the subject never disappears

The Impact of Media on Society - 853 Words

How much of an impact does the media have on your life? How many hours do you spend on the phone, watching television, or browsing the internet? Whether you choose to believe it or not, the media plays an enormous role in our everyday lives, and its impacts continues to stretch as technological advancements and other innovative creations come into place. One of the largest groups that the media affects, we fear is our children. As media continuously grows and undergoes changes, more and more children become particularly accustomed to the entertainment features that it has to offer, such as touchscreen phones, video games, social networking and so much more. The media has become such an important part of our lives in both positive and negative ways however it is the portrayals of violence displayed by the media that has drastically affected our views and has led to worse circumstances. Due to the visual displays of violence, society is becoming more and more disconnected, and even our children getting are affected by it. Since the day media was brought up into this world, violence has become a severe issue in society that has affected families, children, and has promoted violent behavior and acts of aggression. For as long as we have recorded literature, many controversial viewpoints have been made over whether the media plays a positive or negative role on society, and how it contributes to violent behavior. We refer to the cause of this revolting behavior as media violence,Show MoreRelatedThe Media And Its Impact On Society Essay1723 Words   |  7 Pagesonce said, â€Å"Whoever controls the media, controls the mind†. The Media have become one of the most dominant source of education of the 21st century. We could argue that most Americans use the media as their main source of information. The side effect of that is the fact that the media are very polarized. With the ongoing polarization, we could hypothesize that people would have been more politically educated and oriented if the media was not infiltrated. Mass media are expected to be educational.Read MoreThe Media And Its Impact On Society1678 Words   |  7 Pages When you are young you don t realize that what you are watching on the television is shaping many of your beliefs, distorting what is fictional and what is reality. The media plays a huge role in stereotyping black people compared to white people which has a major impact in how we view the people in our world. When we are watching tv or listening to the radio and it is constantly relating the color of a person s skin to their actions. This causes the audience to associate these actions with aRead MoreThe Media And Its Impact On Society Essay1721 Words   |  7 Pagesonce said, â€Å"Whoever controls the media, controls the mind†. The Media have becoming one of the most dominant source of education of the 21st century. We could argue that most americans use the media as their main source of information. The side effect on that is the fact that the media is very pol arized. With the ongoing polarization, we could hypothesize that people would have been more politically educated and oriented if the media was not infiltrated. Mass media is expected to be educational. PublicRead MoreMedia And Its Impact On Society Essay1625 Words   |  7 PagesMedia can be defined as â€Å"the means of communication as radio and television, newspapers, magazines, and the Internet, that reach or influence people widely† and is fully ingrained into our society. In fact, according to Nielsen’s Total Audience Report, during the 1st Quarter of 2016, American adults consumed media at a daily average of 10 hours and 39 minutes. Media not only entertains us and serves as an important agent of communication, but also plays a crucial role in the socialization of culturalRead MoreThe Impact Of Media On Society1435 Words   |  6 Pagesâ€Å"Mass media is a significant force in modern culture. Sociologists refer to this as a mediated culture where media reflects and creates the culture† (â€Å"The Role and Influence of Mass Media†, n.d, para.2). Media has affected to the most area of human life include relationship, education, careers, and entertainment. There were a lot of researches about the impacts of media to society from negative to positive effects; however, researchers were not pay attention to the impacts of media in inequalityRead MoreThe Media And Its Impact On Society1161 Words   |  5 PagesThe media plays a significant role in developing awareness on various different subjects. Without the media, people would be much less informed on many social and economic issues. 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Media is everywhere, it’s hard to avoid and there’s no escaping from it. Almost every home in America has a cell phone, internet connection, or a television. If not, billboard signs, magazines, and store advertisements are everywhere in society. Media is designed to advertise, entertain, giving informationRead MoreThe Impact Of The Media On Society1787 Words   |  8 PagesThe media is a major part of modern society today and holds immense powers over multiple organisations, it has the ability to influence opinions of society through its many channels which include â€Å"†¦ every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax and internet† (Business Dictionary, 2017). One of the greatest aspec ts of society that the media has power over are sporting organisations and the athletes that are associated

Menu Style for a Bar & Restaurant-Free-Samples-Myassignmenthelp

Questions: 1.Discuss what Francescos strategy of all you can eat will do to the Food Average Spend statistics for the week and also the likely effect on the restaurants food cost percentage. 2.Discuss the key information to be monitored over the next few weeks to measure the results of this strategy. 3.Critically analyse how you would have investigated the problem and what strategies you would have implemented to improve the overall profitability of the restaurant. Introduction Bar restaurant are an important part of the hospitality industry. Their success matters a lot to the hospitality industry and to the local economy. However, such firms need to fight hard to get the desired success. There are certain factors that resist the much needed success. Selecting an appropriate menu style is one of such factors that resist the success. Additionally, food and waste management is another challenge, which influences the profitability of business. There are different menu styles such as a la carte and buffet. Different firms keep on scuffling in between the different menu style to attain and maintain a healthy customer base (Mohammed and Rashid 2012). This study is aimed at Bellini Italian Restaurant, which is an authentic Italian restaurant based in Australia. The study revolves around a given scenario, which highlights the declining profitability of the case study firm. Additionally, this also highlights the excessive wastage of food, which is another identifie d factor that contributes to the declining profitability. Francesco Del Piero, the owner of the company has thought of switching over to a new menu style, which is all you can eat buffet concept. The study tries to figure out what differences te new menu strategy brings to the Bellini Restaurant. 1.Analyzing the effectiveness of the chosen strategy The switch over option can be effective because it is a kind of buffet style that provides a meal in package. This strategy will ensure an increased unit of sales as foods will be provided in package. However, this does not ensure an increment in the profitability margin. Packaged meal will have few such items that are low in cost. This further means a reduction in the percentage of profitability. Additionally, such menu style will form a different customer segment, which may be significantly different to the one with the a la carte menu. A la carte menu suits the high income group. The implementation of the new strategy might cause to lose those customers who belong to high income group. On the other hand, the planned buffet style might attract budgeted group, which was lesser possible with the a la carte menu style (Wansink and Love 2014). The planned strategy will allow reducing the price of some foods from menu. This will be affordable for many. Moreover, this will attract those customers who could not become a part of it due to the high priced menu. This will also considerably reduce the average spending on food items. If this happens this will directly influence the total cost of production. Moreover, an appreciation is expected in the profitability at the end of month. However, food wastages might increase. Buffet style offers food in packaged system, which means customers might not eat all the items. Henceforth, wastages will be comparatively higher. Overall, the planned menu style might produce mixed results such as sales will increase; however, wastages will also be higher (Pirani and Arafat 2016). In such situations, this will be challenging to identify the profitability of the new menu concept. This strategy will also bring some key changes. This might enhance the sales volume, which is one of the requirements of the Bellini Restaurant. An increased sale will encourage for a continued operation with the buffet style service. However, the expected increment in the food wastages might discourage on the other side. This has an indirect impact on the overall cost of production. Food wastage reduction is one of the key factors that widen the gap between the cost of production and the incurred profit (Pugh et al. 2013). Key areas of observation for coming few weeks Visitation rates perception of customers An incrementing behavior of visitation rates depends much on the customers perception. The changed menu style will definitely influence the perception of customers. However, this is really difficult to analyze whether the change will be positive or else. The changed menu is expected to enhance the sales unit. On the other hand, it is also expected to enhance the food wastages. A changed menu style will also change the customers perception. There will be some customers who had never been to the restaurant before. They are here because they now have foods in their budget range. Visitation of such customers will increase. However, those who are selective they might find some other restaurant that offers a la carte. Visitation of such customers will be hampered. Visitation of customers depends truly on what perceptions they have (Ryu, Lee and Gon Kim 2012). Maintenance of food preparation the wastages Keeping a track of the food production and the wastages will be an important task for Bellini Restaurant in coming few weeks. Food preparation can be monitored through effective use of inventory management. An effective inventory management will let the management know the outflow the inflow of the required materials. This will help in conducting a deeper analysis of the food preparation. Wastages are also required to be monitored to know the change in wastages after the implementation of the planned strategy (Sabar and Rahim 2017). Contribution comparison of different menu (buffet vs. a la carte) Comparison is also required in the existing strategy and the planned strategy. Inventory management will also play a handful role here. This will tell the earlier track of food preparation and wastages. This will also tell the future food preparation and wastages with the newly thought strategy. The inventory management will also help to know the difference in performance with both the menu style. This is indeed required as it is unrealistic to rely over a single menu style. A realization is indeed required to feel the necessity of switching over to another menu strategy. Such realization can be effectively gained by comparing the performance of two menu styles (Lin 2016). Overall outcome in terms of sales volume profitability This is also very important to analyze as this will only decide the profitability of the switch over that has been adopted by the Bellini Restaurant. The purpose behind the switch over was to increase the sales and to reduce the food wastages. This can be done by making a comparative analysis of the two strategies in terms of its effect on sales volume and profitability. A continuous monitoring is required over the few coming weeks to compare the difference in performance. Sales volume profitability is the ultimate requirement, which will only be attained with an increased sale and with reduced food wastages. The planned menu style needs to be monitored on a weekly basis to understand the differences made to the sales volume and profitability. If it is following a progressive trend then this will be termed a success. On the other hand, if it does not, there will be the need to analyze the food preparation and food wastages on a daily basis. If at all the strategy does not look effec tive then it will be better to switch over to a different menu style (Becerra, Santal and Silva 2013). 3.Analysis (Discussing the key points) Key points found in the above discussion are food preparation and waste management. Food and waste management is a challenging task in restaurants. This is due to the different kinds of customers in the specific area. It is unrealistic to satisfy the needs of every single local people. However, the success really depends on potential customers. There are different kinds of menu style such as Buffet, a la carte and many others. It is therefore very important to observe the results of the different menu style. A comparative analysis will only help to understand the most appropriate menu style for a particular restaurant. It is important to monitor the food preparation on a daily basis. This is required to understand the behavior of inflow and outflow of foods. This will also help to understand the wastages on a daily basis (Melikoglu, Lin and Webb 2013). This is really important to know the cost of production and the wastages on a daily basis. This is only that will help in understandi ng the needs of implementing a new menu style, which is itself a fact with most of the reputed restaurant chains across the globe. Problem investigation relevant recommendation Problem investigation Auditing would have been a much better idea to investigate the operational issues. This helps to know the inflow of raw materials on a daily basis. This will also communicate the sales of different food items, which is necessary to figure out the most loved items in the restaurant. Auditing will also tell the exact wastages on a daily basis (Kumbhar and Joshi 2012). These two outcomes are extremely important to understand the influence of the selected menu style. Moreover, this will support a timely decision on changing the menu to suit the needs of maximize customer. Recommendation Table Dhote (Deals) service could have been a fairer move for the Bellini Restaurant. The strategy encourages offering the food beverage items on fixed prices. Additionally, there is a need to implement this strategy alongside the a la carte system. This will serve the needs of both the budgeted and high income group people. A combination of both the menu style will speak of its creativity, which will catch a wider customer base. Indeed, this is important to attain a healthier sale. This is also important to reduce the food wastages. Food wastages will be reduced by using an improved forecasting system through an improved inventory management. Conclusion Bellini Italian Restaurant had used the a la cartemenu style but it had experienced a decreasing trend in profitability margin. Additionally, the CEO of the restaurant has thought of a different menu style, which is all you can eat in buffet style. The study has shown that the planned strategy might also be less effective in reducing the much needed food wastage. The study has suggested the fact based on different analysis such as making observation on few key terms over the coming weeks. The study has indeed suggested the use of a combination of two menu style for the restaurant in order to enhance the customer base and hence the sales volume. Table Dhote (Deals) service has been suggested to use along with the a la carte system. This will attract the both kinds of groups such as the budgeted group and the high income group. References Becerra, M., Santal, J. and Silva, R., 2013. Being better vs. being different: Differentiation, competition, and pricing strategies in the Spanish hotel industry.Tourism Management,34, pp.71-79. Kumbhar, N.R. and Joshi, R.R., 2012. An industrial energy auditing: basic approach.International Journal of Modern Engineering Research (IJMER),2(1), pp.313-315. Lin, S.S., 2016. WASTE STREAM ANALYSIS OF ALL-YOU-CAN-EAT BUFFET RESTAURANTS IN TOURIST HOTELSTHE STUDY OF THE INFLUENCE OF CURRENT RESTAURANT PRACTICES ON THEIR FOODSERVICE WASTE.European Journal of Hospitality and Tourism Research,4(3), pp.1-27. 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